The intent of this design artifact was to create a brochure to inform and invite locals to one or more of Piddle Paddle’s sites for a memorable experience that will last a lifetime. These experiences included both services and tour destinations. The services included private tours, group tours, and boat rentals. The tour destinations include tours for the rockaway lighthouse and various sea extravaganzas; including whale watching, sale at sea fishing excursion, swim snorkel with the sting rays, and turtle nesting tour. The audience for this design artifact brochure was to inform the locals about the services and tours Piddle Paddle Tours was offering. To be effective, the brochure needed to show imagery and information that provided a clear and concise message. The cover page of the brochure needed to ensure that the logo was visible at first glance without overshadowing the brochure’s headline. On the inside pages, various services and tour destinations were displayed that are offered by Piddle Paddle Tours. Furthermore, on the back of the brochure, information such as the address and contact information are shown.